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The studio for ideas that refuse to behave.

Brand identities, websites and online shops. Designed with character, built around what your business needs.

Explore our work
Original Self-Portrait editorial photograph of a model in a white and black dress.
A considered selection

Work

Self-PortraitFrom the archive · 2013–14
Self-Portrait

From a name to a brand’s world.

Naming, identity, editorial and the original digital experience. A connected body of work from the studio archive.

Original editorial photography: Takahito Sasaki.
Explore Self-PortraitView all work
What we do

Services

01Brand strategy
02Identity & art direction
03Web & digital design
04Editorial & campaigns

Choose the services
your project needs.

Available individually or together.
Services

Find your starting point.

  • 01Start a new brand
  • 02Refresh an identity
  • 03Create a website or shop
  • 04Plan a publication or campaign
Explore services
A connected approach

Design&Technology

Visual choices.
Working journeys.

Considered together, from the start.
Design in practice

Keep each
choice intact.

The screen.
The system.

At MinaLima, a dedication stays with its book through the basket and into the order.

Let's begin

Start a
Project

What are
you thinking?

A good place to start.
Start a Project

Tell us
the idea.

A new idea or something ready for a rethink. Let’s hear it.

Start a conversation
Things we make

What We Create

On screen.
In print. In people’s hands.

Made to be used, read and recognised.
Original Self-Portrait editorial portrait, with a white and black dress.Self-PortraitName & packagingArtwood workshop tools and timber detail.ArtwoodMaterials & finishesThe colourful circular opening of the Olympia website.OlympiaMaps & buildingsThe Wick Dream and Discover feature about the Sgt. Pepper album cover.The Wick CultureStories & collections
How we work

Process

From first thought
to final form.

Clarity at every step.
Working together

You stay
involved.

  • A clear direction

    We agree the direction before developing the design.

  • Space for feedback

    You see the work and help shape it.

  • Ready to use

    The finished work is prepared for its intended formats.

From brief to finished work.
sodium.oneTechnology & operations.
Systems by Sodium

Behind the scenes.

Development, infrastructure and technical operations.

Discover Sodium