Name Questionnaire Client Marketing Strategy Client: The Wick Culture (thewickculture.com) Purpose: This form helps us understand your marketing goals, audience, and preferences to design a tailored campaign across social media, newsletters, and your website. Please complete all sections to ensure a comprehensive strategy. Responses will remain confidential. Section 1: Business Overview Briefly describe The Wick Culture’s mission and offerings (e.g., art and culture storytelling, artist interviews). Business Description What marketing activities are you currently undertaking (e.g., social media, newsletters, SEO)? Current Marketing Status Section 2: Campaign Goals and Targets What are your main goals for this campaign? Increase website traffic to thewickculture.com Grow social media followers/subscribers Boost engagement (likes, comments, shares) Drive newsletter subscriptions Enhance brand authority in the art/culture niche Generate affiliate or sponsorship revenue Other Define measurable targets for the next 6 months (e.g., 20K monthly website visitors, 10K Instagram followers). Specific Targets Key Performance Indicators (KPIs). Define measurable targets for the next 6 months (e.g., 20K monthly website visitors, 10K Instagram followers). Which KPIs are most important to track? (Select all that apply or suggest others) Video Views (e.g., 1,000+/video) Engagement Rate (e.g., 3–10%) Follower/Subscriber Growth (e.g., +1,000 in 6 months) TikTok Duet/Stitch Count (e.g., 5–10/video) YouTube Watch Time (e.g., 500+ minutes/video) Instagram Save/Share Rate (e.g., 3–6%) Newsletter Open Rate (e.g., 20%+) Other Section 3: Target Audience Describe your target audience (e.g., age, gender, interests, location) Primary Audience Where is your audience most active? (Rank 1–5, 1 = most active) YouTube TikTok Facebook Instagram x.com Linkedin Newsletters What type of content resonates with your audience? (Select all that apply) Artist Interviews (e.g., Refik Anadol, Lakwena Maciver) Behind-the-Scenes (e.g., art creation process) Educational Facts (e.g., art history, trends) Trend-Based Videos (e.g., #TimeLapseArt, #ArtFacts) Challenges (e.g., #WickArtFacts) Other Section 4: Campaign Structure and Platforms Which platforms do you want to prioritise for the campaign? (Select all that apply) TikTok YouTube Facebook Instagram x.com Newsletters Other How often do you want to post on each platform? What is the goal of your newsletter? (Select all that apply) Drive website traffic Promote artist content Share exclusive updates (e.g., event guides) Increase affiliate revenue Other How should social media and newsletters drive traffic to thewickculture.com? Links to artist interviews (e.g., Refik Anadol) Promotion of pillar pages (e.g., “Creative Scene in East London”) Newsletter sign-up CTAs Affiliate product links (e.g., art supplies) Other Section 5: Creative Preferences Describe your desired visual style (e.g., colours, fonts, tone) List competitors or accounts you admire for inspiration (e.g., @Tate, @Moma). What content can we use? (Select all that apply) Artist interview footage (e.g., Refik Anadol, Lakwena Maciver) Artwork images (e.g., credited to Serpentine, Victoria Miro) Behind-the-scenes photos/videos Written articles (e.g., Monday Muse) Other Are there artists, galleries, or influencers you want to collaborate with? Section 6: Budget and Timeline Are you open to paid ads? (Select all that apply) TikTok Ads YouTube Ads Instagram Ads Facebook Ads Google Ads What is your monthly budget for this campaign? (Include content creation, ads, tools, etc.) None at the moment Under $500 $500–$1,000 $1,000–$3,000 $3,000–$5,000 Flexible/To be discussed When do you want to launch the campaign? 1 month 2 months 3 months Budget for ads coments Section 6: Budget and Timeline What challenges do you foresee (e.g., limited content, low engagement)? How will you define success for this campaign? Any other details or preferences?
