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Oddberries / Independent creative studio

Studio.

Independent in outlook.
Connected in practice.

A London-based studio with a shared view of the creative and technical work.

01 / The studio

A studio with
perspective.

Oddberries is an independent creative studio with more than 20 years of experience across brand, editorial and digital projects.

Our portfolio brings together fashion, culture, architecture and materials. What connects them is an interest in organisations with a distinct point of view.

Talk to the studio

02 / Creative roles

Direction.
Design.
Judgement.

Creative direction keeps the purpose of the work in view: what it needs to say and how it should be recognised.

Design develops that direction through composition, imagery, type and interaction. We consider the pieces together, so a decision made for one application remains useful in another.

Welcome to MinaLima

03 / Design and technology

Oddberries
& Sodium.

Sodium is the technology side of our practice. Oddberries leads the creative direction; Sodium takes responsibility for the build and the technical environment it depends on.

That relationship matters where a visual idea changes how a site works: a product choice, a way to browse an archive or a content structure. Creative and technical decisions are considered together.

See the work

04 / Working together

A direct
working
relationship.

The studio is your point of contact for the project. We coordinate the design and technical roles internally and bring you a considered response, including when a question crosses both.

You bring knowledge of your organisation and set its priorities. We take responsibility for making recommendations, explaining trade-offs and identifying which decisions need your input.

Tell us what you have in mind