Arts & editorial
The Wick Culture.
A publication for the culturally curious
An editorial website bringing together interviews, art, objects and cultural recommendations. Developed around Praline’s design, the site connects a distinctive visual identity with a growing collection of stories.
Website development from Praline’s design · Original sitemap and supplied layouts: 2020.
- Project
- Editorial website
- Coverage
- Editorial templates / Topics / Discovery
01 / Overview
Culture, in different forms
The Wick is a cultural publication spanning art, design, fashion and travel. Regular features give readers familiar places to return to, while topic pages let them follow an interest across different kinds of stories.
An interview, an object and an exhibition recommendation need different amounts of space. A shared editorial structure connects them without flattening those differences.
Key requirement
Finding the next story
A publication needs more than a stream of recent posts. Readers should be able to follow a theme, look for a subject or continue from a story into something related.
02 / The website
A structure for publishing
The original 2020 sitemap separates the homepage, theme and topic collections, and an adaptable story page. Those routes provide the foundation for a publication that can keep adding content.
The supplied desktop and mobile designs cover navigation, expanded menus and story modules. The development brings those elements together as a working editorial website.
06 / Screens
From the cover to the conversation
The Monday Muse view pairs a portrait with a large headline. Supporting information introduces the interview before the longer conversation begins. Across the publication, the scale changes from browsing several stories to spending time with one.
Shown: current Monday Muse page
A closer look / Notes
Colour, with a role.
The accompanying note compares the strong homepage palette with the quieter surfaces used for navigation and reading.
Read the noteIn this project
Editorial routes
- Themes
- Recurring series and formats
- Topics
- Connections across subject areas
- Stories
- Adaptable long-form pages
07 / Project detail
From supplied layouts to a working publication
The development connects Praline’s page designs with the publication’s content structure. Homepage, collection and article templates serve different editorial tasks within the same site.
A new interview can sit within a recurring series and be discovered through its subject. Those relationships give published stories routes beyond the latest-post feed.
Visit The Wick Culture (opens in a new tab)EBBA
An archive with space for the work
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