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Oddberries / Notes

Work / 2026

Why
a berry?

A familiar surface containing a much larger creative world.

A berry looks self-contained. That is precisely why opening it works: a familiar surface reveals a much larger creative world than its silhouette suggests.

The blueberry gives us the strongest tension—cold, dark skin against a warm interior—and avoids the sweetness of a strawberry. It can be elegant in still photography and disruptive in motion.

The important part is not the fruit itself. It is the reveal: surface, studio and engine.