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Oddberries / What we do

Services.

Strategy, design
and technology.

From the first direction to the finished website: choose the support your project needs.

Explore our services
A ripe blackberry, photographed in close detail.

One point of contact

One team for
the whole project.

Bring the creative and technical parts of your project together, from the identity people see to the systems that keep your business online.

You work directly with our team across design, development and ongoing services, without having to coordinate separate suppliers.

Where to begin

A new business.
An existing brand.

We can help you start from scratch, extend an established identity or improve a website you already have.

You can commission a single service or combine the capabilities your project needs.

01 / Brand planning

Research &
strategy

We review your current identity, communications and competitors, and discuss who you need to reach. This establishes what the design needs to communicate and which existing elements should be kept or changed.

What’s included

Research &
strategy

  • Review of existing materials and references
  • Audience, positioning and key messages
  • Creative brief and design priorities

02 / Visual identity

Identity &
art direction

We design or refine logos, typography, colour and imagery for fashion brands and other organisations. Our fashion branding work for Self-Portrait connects the identity with packaging, catalogues and ecommerce.

What’s included

Identity &
art direction

  • Logo versions and artwork files
  • Type, colour and image specifications
  • Application layouts and brand guidelines

The elements

Type pairing
Colour palette
Contrast

Inside this study

Type pairing
An expressive italic serif alongside a clean sans serif.
Colour palette
Blue and orange accents, balanced by cream and charcoal.
Contrast
Light and dark surfaces give the same elements a different emphasis.

03 / Websites & user experience

Web design &
UX/UI

We plan the pages, navigation and routes through your content before designing the interface. This includes websites for organisations, destinations and products, with layouts that adapt to desktop and mobile.

What’s included

Web design &
UX/UI

  • Sitemap, page types and content structure
  • Wireframes for the main user journeys
  • Desktop and mobile page designs
  • Components, states and interaction notes
One Olympia’s circular architectural composition with Great Design typography.

A closer look / Olympia

Olympia

Website content across the destination masterplan and One Olympia’s office pages, including maps, building details and navigation.

View project
MinaLima’s illustrated medallions and Welcome to MinaLima ribbon.

A closer look / MinaLima

MinaLima

Online shop updates covering product pages, book personalisation, linked add-ons and the basket experience.

View project

04 / Publications & presentations

Editorial
design

Our catalogue design service brings supplied text and images into clear layouts for print or screen. We also design reports and presentations, with page structure, typography and image placement considered together.

Long-form content.

Explore the original Cuyuca collection catalogues as an example of our editorial design. Clear sections, captions and product layouts give readers useful entry points.

What’s included

Editorial
design

  • Reports, catalogues and publication layouts
  • Presentation and communication templates
  • Page templates and digital editions
  • Files prepared for print or screen

05 / Online retail

E-commerce
design

We design how products are presented and how customers select and buy them. Catalogue structure, product information and purchase options are considered as one journey.

The aim is to make each decision easier: understanding what a product offers, comparing the available options and knowing what happens after purchase. We also consider returning customers, repeat orders and how the shop grows as the range changes.

What’s included

E-commerce
design

  • Collection pages, filters and navigation
  • Product galleries and information layouts
  • Variants, options and personalisation flows
  • Basket and checkout interface design
View the MinaLima case

06 / Visual communication

Campaigns &
digital content

We give launches, collections and campaigns a clear visual direction, then create the assets for the channels you use.

A campaign needs to work at different sizes and moments, from a first announcement to a reminder or follow-up. We adapt the hierarchy and amount of information for each placement, keeping the message recognisable without repeating the same layout everywhere.

What’s included

Campaigns &
digital content

  • Campaign concepts and art direction
  • Key visuals and supporting graphic elements
  • Social graphics and advertising artwork
  • Website banners and landing-page design
  • Newsletter design, creation and sending
  • Social media content and management

07 / Animation & interaction

Motion
design

We define how graphic elements move and how interfaces respond. The work can include a typographic sequence, an animated brand element or transitions within a website.

Movement can explain a change of state, direct attention or give a message a distinctive rhythm. We consider how a sequence starts, develops and ends, including loops, so the animation feels deliberate and the information remains easy to follow.

What’s included

Motion
design

  • Animated typography and brand elements
  • Motion for campaign and digital assets
  • Hover, navigation and page transitions
  • Timing, interaction states and reduced-motion alternatives

Technical services / Sodium

Development,
hosting & support

Sodium is the technology behind our services. We develop websites and applications, connect the systems they depend on and run them on our own infrastructure.

After launch.

As your content, software and connected services change, the website needs to keep up. We can adapt the existing build and look after its technical foundations over time.

What’s included

Development,
hosting & support

See Sodium’s services (opens in a new tab)

Project enquiries

Discuss
your project

Not sure which services you need? Tell us about the project and we’ll help define the right starting point.

Contact Oddberries