Guide / Website strategy / Written 2026
Before you redesign, define what needs to change.
A practical starting point for a better website brief: what to keep, what to change and what to find out first.
Read the noteOddberries / Notes
Notes.
A closer look.
At what makes the work.
Ideas, details and observations
from inside the studio.
Guide / E-commerce / Product personalisation / Written 2026
Keep every choice with the right product.
Product personalisation carries through the whole order. A practical check for keeping each edition, message and extra attached to the right item.
Read the noteProject note / Interaction / Self-Portrait / Project 2013–2014 / Written 2026
One frame, three views
A small movement across a product image could reveal the front, the turn and the back before opening the product page.
Read the noteProject note / Typography / One Olympia / Project 2024 / Written 2026
The character in the letters.
How Olympia Sans gives One Olympia its voice — through contrast, scale and the space around the words.
Read the noteProject note / Materials / Artwood / Project 2019 / Written 2026
Making materials feel tangible.
A closer look at texture, scale and the role of photography in the Artwood website.
Read the noteProject note / Colour / The Wick Culture / Project 2020 / Written 2026
Colour gives the page a rhythm.
How The Wick moves between a strong editorial opening, individual stories and quieter places to read.
Read the noteProject note / Navigation / EBBA / Project 2018–21 / Written 2026
Two ways to find the work.
A visual gallery and a project index offer different ways into EBBA’s architecture archive.
Read the noteProject note / Naming / Self-Portrait / Project 2013–2014 / Written 2026
Clothes as a self-portrait
How two words became a way of thinking about the person, the clothes and the image they create together.
Read the noteProject note / Product imagery / Self-Portrait / Project 2013–2014 / Written 2026
Beyond the studio portrait
Why we brought unretouched backstage photographs into the product page, alongside the carefully composed studio image.
Read the noteStudio observation / Layout / Oddberries / Written 2026
A grid with room to move.
How changing proportions gives a page rhythm, while shared edges keep it together.
Read the noteStudio observation / Motion / Oddberries / Written 2026
Movement with a purpose.
A small experiment in attention, response and knowing when to stop.
Read the noteStudio observation / Written 2026
Beautiful on the surface. Serious underneath.
Why the visible experience and the behaviour behind it need to agree.
Read the noteStudio observation / Written 2026
Why a berry?
A familiar fruit, a protective bird and a playful introduction to the studio.
Read the note